Top 5 Men's Lifestyle Trends for 2024
The Healthusiasm Trend
At the root of all these trends is the megatrend of Healthusiasm, which says that people are more than ever conscious about and occupied with their health & happiness. It's a cultural shift that has been 40 years in the making (if not 2000 years already). Ever since the 80s, people have been increasingly focused on becoming healthier and happier: From that point on, more people stopped smoking; a fitness craze was started; people changed doctors more often; and a change in eating habits was noticeable. In the following decades, Doctor Google, mobile apps, wearables and AI only empowered people more. Today, people can take multiple actions to impact their own health. As a result, they are increasingly looking at companies, organisations and brands to help them with that. People want consumer companies to consider their health & well-being and healthcare organisations to provide experiences that meet their expectations.
The Healthusiasm trend is the trunk of a tree from which numerous branches grow, large and small. Any of the trends presented here could be considered as those branches that originate from Healthusiasm. They grow as the world changes and technology progresses. Some trends might be big branches with a life span of 15 years. Others might still be smaller branches that grow towards the sun (to feed their needs), uncertain about how important they might become over time.
by Christophe Jauquet on LinkedIn
The Zero alcohol alternatives
In recent years, zero-alcohol alternatives have been experiencing a surge in popularity amongst people seeking the social experience of a night out, without the consequences of over-indulging with alcohol. As a whole, this reflects a societal shift towards healthier and more mindful living. Whether it’s due to a heightened awareness of the negative health effects of excessive alcohol consumption, or just that hangovers are becoming increasingly tiresome, there’s been an outpouring of demand for zero-alcohol beverages, and the market has responded accordingly.
With the development of non-alcoholic beverages that accurately replicate the taste and experience of traditional alcoholic drinks, zero-alcohol alternatives are poised to remain on the rise and will be showing up on menus more frequently.
Mindfulness will matter
In today’s fast-paced world, people are seeking solace and balance amidst the chaos of daily life. In an age dominated by digital distractions and constant connectivity, the allure of mindfulness lies in its ability to offer a refuge of calm. With mounting stress levels and growing awareness of the importance of mental wellbeing, people are turning to mindfulness practices like meditation, yoga and even wellness retreats to centre themselves, reduce anxiety, and improve overall mental health. The science is finally catching up to what the preachers of mindfulness’ benefits have been saying for years, and it’s likely to keep growing in popularity.
The Digital detoxes
In the same vein of the increasing interest in mindfulness, digital detoxes are also rising in popularity as they provide a much-needed respite from the constant barrage of screens and notifications. With the proliferation of smartphones, social media, and an ever-increasing demand for our attention, people are recognizing the importance of unplugging to reconnect with themselves and their surroundings to improve their mental health and reduce stress. The main barrier to taking a digital detox has previously been the risk of being ostracised by friends, family and society due to the lack of connectivity. But as the practice becomes more widely accepted, a digital detox will no longer be seen as evidence of someone going off the deep end, but as an occasional necessity.
The High Performance Holiday
Surveys* suggest 43% of us would choose a hotel based on its wellness amenities, while 73% expect our time abroad to improve our wellbeing – and not just for as long as the Paloma buzz lasts. But when it comes to healthy holidays, beach massages are basic fodder.
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